In this video Aaron Talks about how an understanding of the mind is the whole foundation for everything we are doing in life. That means that to X degree we are either the victim of our misunderstanding or accessing undiscovered potential. In looking at global challenges this is the most important place to look, but very few are looking at it. We are in the worst case totally ignoring it, and best case underestimating it.
See Aarons story below, on how he came from a PHD in anthropology in a quest to make the world a better place, and how it evolved into looking into the mind.